What is the difference between quantitative and qualitative research? This is a question that every student who is facing a research project for the first time has to ask themselves. Many spheres of research call for data analysis. By taking part in a research project, you will need to analyze current data or even make forecasts. This is why research is so valuable for business owners, medics, and marketing specialists. There are several research methods you can use to conduct proper research, the two main ones being quantitative and qualitative.
Herein, we shall look at the main features and peculiarities of the two research types, and clearly outline how you should use them in different fields, as we also specify their pros and cons. Generally, the main difference between quantitative and qualitative research is in the kind of data that is collected in each. Quantitative research helps you to see the precise numbers, while qualitative research feeds you with facts about the items that are being analyzed in a given study.
What is qualitative research?
Qualitative research data is very important when you are looking for more than just hard statistics and numbers. It is needed when researchers have to dig deeper into a given topic. For instance, it is necessary when you intend to learn about the preferences and opinions of your customers. Qualitative data also assists its users to go about a study in which there are different aspects and different answers. This means that the researcher has to analyze data based on their quality features, instead of the numbers.
How to use qualitative research?
This type of research is quite dynamic, and not static. It can change during the research process. The researcher should analyze and evaluate the context of the information they have received. For instance, if they need to collect data about events, products, or products, they will need the overall answers presented by consumers. Therefore, it is necessary to provide the consumers in question with open-ended questions. By providing the answers to these questions, the researcher can begin to understand the emotions and feelings that the customers have about the item at hand. Some customers give suggestions about how the product or service can be improved or modified. In most cases, the researcher does not usually have a defined plan of analysis when doing qualitative research, but he or she mainly focuses on collecting as many facts as possible.
What is quantitative research?
Qualitative research works with statistical results and many numbers. Researchers, more often than not, apply this method. Many scientists have to collect statistics about various processes, events, human behavior, etc. The analysis of the data they collect calls for the application of some skills, such as accuracy and precision.
How to use Quantitative Research?
This type of research is all about the numbers, and a lot of them for that matter. Statistical data is in the numerical form used widely by researchers from all walks. Researchers must establish the main principles of quantitative research before coming up with a plan on how to go about the research.
With quantitative research, we can pick certain variables and analyze them accurately. This is why it is applied in experiments and theory testing. The data collected during the experiment helps us to summarize and to control the results of the entire research process. The specialist may also use this data to make certain decisions. Without statistical data about products, it is close to impossible to make accurate modifications to them.
The easiest way to collect quantitative data is to create questionnaires and to give them to consumers or product developers to fill. In this case, the researchers should use closed-ended questionnaires, in which there is a limited variety of answers that can be provided.
This method is very useful for those who want to learn the opinion about certain products, through actual figures or facts. A researcher can easily convert the open-ended questions used in qualitative research by providing the respondent with a fixed number of responses to choose from. This way you give the consumers an opportunity to share their experience, without you needing to analyze the overall answers that do not have defined variables.
The Final thoughts
It is quite obvious that qualitative and quantitative research are both essential in the areas in which they are applied. The kind of data collected using both approaches helps researchers collect valuable facts about the event or process that needs to be analyzed. The two methods, when used together, let the researchers analyze the data extensively, to modify existing methodologies, and to make better decisions.
Collecting qualitative and quantitative data requires specific skills and knowledge. If you want to do quantitative or qualitative research to fulfill your academic qualifications, you can ask for help from Custom Essay Writing. Our researchers are well-experienced with the writing of research papers and can deliver your project within the time allocated by your professor. Tell us what you need and we shall help you get that A+ in your research project.